Archive for March, 2010
The responsibility of happiness
“Children were not a way of ensuring happiness or endowing my days with meaning…That hard task was mine alone.” –Lorna Crozier
Lorna Crozier isn’t just a brilliant Canadian poet, she’s also right. I first read this bold statement in an article called “The Case Against Having Kids” originally published in MacLean’s Magazine.
I contacted Pets Go Raw about the new packaging just yesterday. They responded very promptly and professionally. Here’s what they said:
I always thought the iRobot Roomba vacuums were a stupid invention—until I got a dog and had to vacuum almost every day.
On a recent shopping spree at London Drugs (one of my all-time favourite stores), I found one on sale. After my husband and I got over the initial shock that we were actually considering buying a robot to help us with housework, we picked it up and brought it home. My husband immediately charged the little sucker then put it into action in the living room. I watched him follow it around the house, commenting on its effectiveness with surprise and delight. He even broke out the flashlight, got down on the living room floor and investigated the Roomba’s wake under the sofa. Not many products can bring a grown man to his knees.
About 8 months ago, my husband and I made the switch to raw food for our pup. Prior to feeding her raw, we had her on Acana, a reputable dry kibble made with fresh local ingredients. The problem was that she continued to experience diarrhea and an upset stomach even on high-quality kibble. After 3 days on raw food, however, the pooch’s stomach was a-okay.
Yes, another children’s book. That’s what happens when you’re 32 and your only regular activity is attending baby showers.
Admittedly, Hug has become my de facto baby shower gift for 3 reasons:
- It made me cry the first time I read it in the childrens’ section of a NE location of Chapters.
- My friend called me up and told me her 2-year-old daughter loves having it read by her mama.
- The protagonist’s name is Bobo – a nickname my mom had for me when I was little.
See the book cover? How could you resist? Seriously?
Recently, I learned that avoidance has an inverse correlation to self-respect; the more you avoid, the less self-respect you have.
Great case studies, but too academic.
Parts of Brand Digital were dense and after re-reading these parts, they ended up being somewhat meaningless. The the last 10 pages, however, delivered the entire message of the book in a succinct, engaging and consumable way.
It took me a year-and-a-half to read this book. Most other brand books have taken me less than a month to gobble up.


