Archive for April, 2010
Being German is at the core of the VW brand. Besides massive mugs of beer, lederhosen and perfectly browned schnitzel, when you think about what it means to be German, you can’t help but think of German engineering. Audi, BMW, Mercedes, Porsche, and perhaps the most accessible of all of the German auto brands, Volkswagen which translates into “the people’s car” (Volks = people, Wagen = car).
The Designful Company: How to Build a Culture of Nonstop Innovation is the third of Marty’s “whiteboard books” in which he takes a deep and complex topic on branding and simplifies it so that it just makes plain sense.
I broke our SLR camera during our trip to Nelson, so I’m constantly asking my husband if I can borrow his iPhone to capture stuff I see around me.
Here’s a shot taken at Stanley Park earlier today. We were throwing the ball for our dog and I looked up in the sky and caught site of this:
Courtesy of Bruce’s iPhone.
A few weeks ago, my husband and I went on a short roadtrip. During our getaway we stopped in on my husband’s ex-wife’s parents whom he has remained close with since his divorce over 12 years ago. The 24 hours we spent together changed me.
They shared stories of travelling 1,000 miles across the Congo and doing an emergency tracheotomy to save a baby’s life.
The Answer to How is Yes: Acting on What Matters unmasks our obsession with how we should do things instead of why we do things. Peter Block argues that we are so focused on finding the most efficient ways of executing on ideas that we overlook asking the important questions, like “is this the right thing to do?” or “why am I doing this?”