Posts from ‘Reviews’
Being German is at the core of the VW brand. Besides massive mugs of beer, lederhosen and perfectly browned schnitzel, when you think about what it means to be German, you can’t help but think of German engineering. Audi, BMW, Mercedes, Porsche, and perhaps the most accessible of all of the German auto brands, Volkswagen which translates into “the people’s car” (Volks = people, Wagen = car).
The Designful Company: How to Build a Culture of Nonstop Innovation is the third of Marty’s “whiteboard books” in which he takes a deep and complex topic on branding and simplifies it so that it just makes plain sense.
The Answer to How is Yes: Acting on What Matters unmasks our obsession with how we should do things instead of why we do things. Peter Block argues that we are so focused on finding the most efficient ways of executing on ideas that we overlook asking the important questions, like “is this the right thing to do?” or “why am I doing this?”
I always thought the iRobot Roomba vacuums were a stupid invention—until I got a dog and had to vacuum almost every day.
On a recent shopping spree at London Drugs (one of my all-time favourite stores), I found one on sale. After my husband and I got over the initial shock that we were actually considering buying a robot to help us with housework, we picked it up and brought it home. My husband immediately charged the little sucker then put it into action in the living room. I watched him follow it around the house, commenting on its effectiveness with surprise and delight. He even broke out the flashlight, got down on the living room floor and investigated the Roomba’s wake under the sofa. Not many products can bring a grown man to his knees.
About 8 months ago, my husband and I made the switch to raw food for our pup. Prior to feeding her raw, we had her on Acana, a reputable dry kibble made with fresh local ingredients. The problem was that she continued to experience diarrhea and an upset stomach even on high-quality kibble. After 3 days on raw food, however, the pooch’s stomach was a-okay.
Yes, another children’s book. That’s what happens when you’re 32 and your only regular activity is attending baby showers.
Admittedly, Hug has become my de facto baby shower gift for 3 reasons:
- It made me cry the first time I read it in the childrens’ section of a NE location of Chapters.
- My friend called me up and told me her 2-year-old daughter loves having it read by her mama.
- The protagonist’s name is Bobo – a nickname my mom had for me when I was little.
See the book cover? How could you resist? Seriously?
Parts of Brand Digital were dense and after re-reading these parts, they ended up being somewhat meaningless. The the last 10 pages, however, delivered the entire message of the book in a succinct, engaging and consumable way.
It took me a year-and-a-half to read this book. Most other brand books have taken me less than a month to gobble up.
I’ll admit, I thought twice about counting this as a legitimate 95 books book review. But after thinking about it again and again over the last 24 hours (since my husband asked last night, “what’s that Yellow Square book on the shelf all about?”), I figured, what the hell?
It’s a cheesy pick, no doubt; but I’m a bit of a sucker when it comes to business books and self-help books. And being that it was going to be my quick read while on a business trip abroad, it had to be small, easy to pack and lose-able. Who Moved My Cheese? fit the criteria.